Dr. Basem Al-Omari has had over 20 years of experience in clinical healthcare practice, management, and education. He worked in healthcare management and nursing practice in several prestigious NHS hospitals in the UK. He worked as a senior lecturer for many years in the UK before he moved to Khalifa University in 2019 as an assistant professor in epidemiology and public health. Dr. Al-Omari has a well-established international profile in education with focus on teaching evidence-based medicine in the UK, Malaysia, China, and the UAE. Dr. Al-Omari has a PHD in public health and primary care sciences, PGDip and PGCer in professional education from the University of Northumbria, MSc, PGDip, and PGCer in EBM from the University of Oxford, and BSc in professional nursing practice from London South Bank University. He also has many other higher education trainings in relation education, research, and evidence-based medicine.  Dr. Al-Omari is a fellow at the higher education academy in the UK and a visiting professor at the Queen’s Medical Research Institute in the University of Edinburgh. He has a broad range of research experience with special interest in evidence-based medicine, systematic reviews, and quantitative research. He is one of the first in the world to use the novel adaptive choice based conjoint method to study patients’ preferences regarding osteoarthritis treatment.